It has now happened again! -Once again a parent must face a bill from their kids online explorations.
A kid/tween uses his mother’s credit card for purchasing virtual items. This time it is the popular Facebook app “Farmville” that experiences media exposure from having a user spending money without the parent’s knowledge.
This time the loss was £900 – not to be refunded by Zynga – the company behind “Farmville”.
Saturday 27th of March is global Earth Hour day.
It started in 2007 in Australia when more than 2 million homes and businesses turned off all lights to make a statement against climate changes.
When I was working for Sulake as Nordic Country manager I decided that my three Nordic countries should participate in the event in 2008.
We prepared to shut down our chat for one hour as a demonstration against climate changes. To ensure this was aligned with HQ in Hell-sinki I contacted “Tech-Ops” to inform them about our coming event. Somehow communication in HQ failed.
Sometimes online goes offline, as in the two local ads from Copenhagen.
The owner of a cafe and a sandwich-bar/food-bar used the well known “Wall” from Facebook in their advertising.
Positioned among other ads for restaurants, cafes and bars, the two ads got the most of the attention since the viewer in almost 100% of the cases saw something they knew – Facebook!
The fascination of being able to follow other persons wall-comments gave the maximum attention to the ad and the reader wanted to pry more into the dialogue.
Both ads gave a large amount of positive feedback and attention all over the line.
Bottom line: Sometimes you can use online environmental elements for creating a different type of print-ads.
Present time…
Thursday 25th of February I attended an interesting seminar at GUAVA called “Facebook – so what?“.
The responsible for Facebook in DK gave a 45 minutes lecture about the various types of advertising opportunities when using Facebook.
The message was very clear – Advertising using Social Media is here to stay and something that is growing day by day.
GUAVA also talked during the meeting about what works and what don’t when using Facebook as advertising channel.
This part was based in a large amount of campaigns executed on Facebook. It gave some basic tools for generating a successful campaing when using Facebook as point of contact.
Old news…
All the valuable information given during the seminar was of HIGH interest and very educating.
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