_Virtual Identity

Money!

Keeping track of your online business on a day to day level can give you valuable information about how smooth the machinery is running.
This tracking seems like the most obvious thing to do, however a lot of companies tend to forget this and use weekly or monthly evaluations to make sure that things are going the right direction.

Simple monitoring of the business can enable you to see immediate impact from previous day(-s) work effort. This gives a clear picture of the conditions of your business and at the same time the opportunity to act during the process.

When looking at virtual worlds some of the needed KPIs to be monitored are:
Traffic:
New traffic
Retention

..All related to marketing AND user experience on site.