Present time…
Thursday 25th of February I attended an interesting seminar at GUAVA called “Facebook – so what?“.
The responsible for Facebook in DK gave a 45 minutes lecture about the various types of advertising opportunities when using Facebook.
The message was very clear – Advertising using Social Media is here to stay and something that is growing day by day.
GUAVA also talked during the meeting about what works and what don’t when using Facebook as advertising channel.
This part was based in a large amount of campaigns executed on Facebook. It gave some basic tools for generating a successful campaing when using Facebook as point of contact.
Old news…
All the valuable information given during the seminar was of HIGH interest and very educating.
Money!
Keeping track of your online business on a day to day level can give you valuable information about how smooth the machinery is running.
This tracking seems like the most obvious thing to do, however a lot of companies tend to forget this and use weekly or monthly evaluations to make sure that things are going the right direction.
Simple monitoring of the business can enable you to see immediate impact from previous day(-s) work effort. This gives a clear picture of the conditions of your business and at the same time the opportunity to act during the process.
When looking at virtual worlds some of the needed KPIs to be monitored are:
Traffic:
New traffic
Retention
..All related to marketing AND user experience on site.
Loading ...
